President & CEO
Christina founded Coleture in 2008 to use her unique skill set to help further develop brands in the new digital age. Since then, Christina has worked with professional athletes, Fortune 500 companies, and notable figures to further expand professional and personal brands to reach larger audiences. Among her accomplishments, Christina is most of proud of creating the New Balance Fitness Challenge, a youth fitness initiative that’s spanned 21 cities, partnered with more than 50 professional athletes, and inspired more than 10,000 kids to lead a healthy life.
Athlete Relationship Manager
As an experienced athlete, Joshua is responsible for the development and growth of Coleture’s key athlete clients such as Curtis Granderson, Eduardo Nunez, Francisco Cervelli, and Cameron Maybin. Joshua is the key player in maintaining open communications between athlete clients, discovering new business opportunities, and managing all athlete related requests. If an athlete needs something, Joshua makes it happen. He’s produced more than 100 camp programs alongside Coleture clients and claims he can hit a homerun at any big league ballpark across the league… We’re skeptical.
With close to a decade of creative direction and production experience, Aimee serves as Coleture’s Creative Director, overseeing on-site and post-production for video projects. Aimee was a key player in producing the video showcase for New York’s Food and Wine Festival, which feature notable celebrity chefs from around the world including, Giada De Laurentiis, Bobby Flay, Alex Guarnaschelli and special musical performer Natasha Bedingfield.
Sarah Beth Montes
At Coleture, Sarah Beth serves as Project Manager dedicated to assuring quality across all creative, production, and business development teams. Sarah Beth has a hand in the day-to-day operations, oversees big picture development of client assets and brand storytelling, and is a team player through and through, including the time she was a last minute fill-in for the Twinkie the Kid mascot on Good Morning America.
Digital & Design Manager
Kristi is an accomplished photographer and digital designer who serves as Coleture’s Digital & Design Director. Most notably, Kristi was the lead photographer social asset developer for the Special Olympics Unified Relay Across America with notable figures such as Terrell Owens, Brooklyn Decker, Andy Roddick, and Aloe Blacc.
A workflow master and astute resource forecaster, Jennifer is responsible for overseeing work flow for all experiential and digital marketing client campaigns. Jennifer is a seasoned operations lead on key client accounts including Hostess, New Balance, Major League Baseball, MLBPA, and more than a dozen other brands. Most memorably, Jennifer oversaw operations for a New Balance International program representing 12 countries.
A veteran project manager and progressive influencer, Karina is responsible for scheduling, resourcing, and executing all facets of client campaigns at Coleture. Karina was a lead on the NB MADE launch at Fenway Park in which she oversaw the development of the New Balance media campaign; promoting their Made in the USA line at Fenway Park in partnership with NB Baseball athletes from the Boston Red Sox.
With writing experience in advertising, social media, and journalism backgrounds, working on clients ranging from McDonald’s to Ocean Spray, Cameron is able to write across all mediums and tones fluidly. At Coleture, Cameron serves as the Copy Editor to assure cohesive and concise copy across social, digital, print, video, and editorial productions.