Coleture co-founded the New Balance Fitness Challenge in 2013, which brings together a performance apparel leader and dozens of professional athletes for one common cause; to give back to the communities in which they serve.

The annual, international tour that is created, managed, promoted, and brought to life by Coleture, is a single-day fitness event taking place across the US and Canada, designed to promote fitness, strength, and flexibility. Coleture manages the inclusion, content development, and digital marketing/promotions for all Team NB athletes taking part in the tour.

New Balance wanted a simplistic approach to relay pertinent information and confirm professional athletes’  appearances. Coleture developed a form that included an easy “I’m In!” prompt, specific athlete run-of-shows, transportation schedules, scripts, brand guidelines on what to wear and what to share on social media platforms, and other important information regarding the New Balance Fitness Challenge.

NEW BALANCE FITNESS CHALLENGE

2018 website design

image (5).png

NEW BALANCE FITNESS CHALLENGE

2018 RECAP VIDEO

NEXT UP

CITI X CURTIS GRANDERSON

Transition Banner.jpg