Coleture worked with Citi on all facets of the Curtis Granderson Brand Ambassador partnership, including brand alignment concepting, creative exploration, asset development, digital marketing, and experiential activation. Term: 2013-2017 (4 Year Contract)
Due to the nature of the Curtis Granderson brand, which was developed and is (currently) managed by Coleture Sports, Coleture worked with Citi and agency partners to develop a number of digital marketing concepts.
Citi Community Home Runs
During the first phase of development, Coleture worked closely with Citi to create a charitable brand campaign featuring Curtis Granderson. This campaign included an in-stadium digital brand activation, social media activation, experiential client entertainment series, and a team activation where every home run hit at Citi Field resulted in a donation to No Kid Hungry (and other partners).
Double Cash Card
Coleture worked on the creative development of the Double Cash Card story with Citi and Curtis Granderson, which was broadcasted in-stadium, out-of-home, and on digital platforms.
Curtis Granderson x Justin Thomas
Coleture worked on the talent inclusion and social media strategy for a Citi Ambassador campaign that reached 574K viewers on Facebook.